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Press release

Kruso teams up with By Malene Birger to elevate digital excellence

We are thrilled to announce our new collaboration with By Malene Birger, one of Denmark’s most iconic fashion brands. With a rich history and a strong presence in the international fashion scene, By Malene Birger is renowned for its timeless design, high-quality craftsmanship, and sophisticated aesthetic. Now, we have the honor of supporting them on their digital journey. 

  

Digital excellence

We believe that digital excellence is key to strengthening brand experiences, optimizing sales, and enhancing customer engagement. Through this partnership, we will help By Malene Birger fully leverage their Salesforce setup, ensuring a seamless and efficient e-commerce operation. Our expertise in Salesforce development will allow us to refine and extend their digital capabilities, creating a more robust and scalable foundation for future growth.  

Partnering with Kruso, with whom we share a passion for quality, innovation, and customer satisfaction, marks a significant milestone in our digital journey. This collaboration is expected to elevate our online presence, enhance performance and user experience, and drive future growth.

- Renjith, Information Technology Responsible at BY MALENE BIRGER

Our expertise

We will bring our expertise within experience design into play, crafting digital experiences that reflect the essence of By Malene Birger’s brand identity and elevate the overall customer journey and ensure that the customers can be inspired in a seamless buying experience.  

By Malene Birger is an iconic brand with a legacy of creativity and craftsmanship. We are thrilled to partner with such a skilled and visionary team, leveraging a best-in-class technology stack to support their ambitious digital journey. This collaboration is a testament to the power of combining brand heritage with digital innovation, and we look forward to creating extraordinary experiences together.

- Kenneth Ryle Thorrson, Group CCO, Kruso

Technology stack