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New chapter for Kruso Netherlands with Anouk Maat as CEO
Anouk Maat takes on the role as CEO of Kruso Netherlands, bringing a clear vision for growth and a strong focus on AI and people-first innovation.
Kruso Netherlands enters a new phase as Anouk Maat steps into the role of CEO. With a strong local presence and a clear vision for the future, the Dutch team is set to lead key initiatives within AI and digital transformation.
A new chapter
After two years as Director, Anouk Maat has taken on the role as CEO of Kruso Netherlands. She is known for her ability to cut through complexity and turn ideas into action. With a strong background in agile ways of working, organizational transformation and artificial intelligence, Anouk brings both vision and execution power. She has already played a key role in establishing Kruso Netherlands as a trusted digital partner in the local market. Under her leadership, the Dutch office will continue to grow its position within AI, with exciting new initiatives on the horizon aimed at helping clients explore and implement intelligent, future-ready solutions.
Since its beginning in 2023, the Dutch office has grown from a small startup setup into a solid and fast-moving team. With deep local insight and close client partnerships, Kruso Netherlands is a key part of the broader Kruso family. Anouk has helped shape this journey by building a strong team, creating flow across disciplines and staying focused on value creation.
I am incredibly proud of how far we have come in just two years. Kruso Netherlands has grown into a strong and trusted partner for ambitious digital organizations, and now it is time to take the next step. I look forward to building on our foundation and creating real impact for our clients, especially by exploring the possibilities that AI offers when used with purpose, creativity and care. About seven years ago, I came across several articles predicting that Scrum Masters would become the CEOs of the future. The reasoning was clear: they build high performing teams, focus on purpose and value, and always put people first. Today, that prediction has become a reality. It may just be one example, but it shows that progress happens when we stay true to those principles.
From ideas to intelligent solutions
Looking ahead, AI will play an increasingly central role across Kruso. Under Anouk’s leadership, the Dutch team will lead many of the initiatives that explore how AI can create real value. This includes identifying relevant use cases, validating ideas and helping clients implement intelligent solutions in a structured and human-centered way.
AI is changing the game. Fast. With Anouk’s mix of technical insight and people-first thinking, we’re ready to guide our clients through that change with confidence
A solid base for what comes next
Kruso Netherlands has moved beyond its startup phase. It is now a strong base for innovation and digital progress. And with Anouk as CEO, the journey is only just beginning