Kruso partners with By Malene Birger to elevate the digital experience

With the goal of creating a digital experience that mirrors the brand’s exclusive universe, By Malene Birger has partnered with the digital agency Kruso. The aim is to enhance performance, personalization, and brand consistency across platforms, making the digital customer experience as refined as the clothing the company is known for. 

Kruso’s upcoming work will include a comprehensive optimization of By Malene Birger’s e-commerce setup, based on Salesforce Commerce Cloud and supported by technologies like Salesforce OMS, Lobster, Voyado, and Inriver. The focus is on taking responsibility for the operation and further development of By Malene Birger’s global, data-driven platform—with a deep respect for both technical requirements and the brand’s creative direction. 

Statistics from Statistics Denmark clearly show why a strong digital presence is critical for brands in the highly competitive fashion industry. According to the report "IT usage in the population 2024," clothing, shoes, and accessories are by far the most popular product categories in Danish e-commerce—with a striking 73% of online shoppers having made purchases in this category in the last three months. This highlights the need for digital experiences that are as refined as the physical products they represent. 

With Kruso’s expertise in digital experience design and e-commerce architecture, the solution will ensure that the visual expression, storytelling, and accessibility of the products go hand in hand. The platform will not only facilitate sales but also enhance the brand experience digitally. 

Kruso is a digital consultancy specializing in complex e-commerce solutions, PIM, and headless technologies. With offices in Denmark, Sweden, the Netherlands, and Germany, Kruso helps brands and organizations develop scalable digital solutions that create real business value and strong customer experiences. 

By Malene Birger is an internationally recognized fashion brand focused on timeless Scandinavian elegance and high quality. With a strong presence both physically and digitally, the brand blends modern design with luxurious simplicity and is now a preferred player in the global premium market.