Accept it, love it, act on it - people!

A digital product must of course be relevant if it shall succeed. Relevance alone, however, is not enough for today's busy and jaded users, who expect to be met by intuitive and engaging solutions. In our luck! - Because that is exactly what good design can create.

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What's a good design?

Det simple answer is the following: Good design is made for real people. The detailed answer would be that it’s many things.

Good design understands to apply well-established conversions for a user-friendliness smart; Conversions, which are a product of what can be called “the digital culture”. Though culture isn't something you just create. Cultivating users requires an enormous amount of time, resources and readiness if not to fail – which will rarely be a good business case for an ordinary Danish company. But fortunately, we have digital frontrunners, both global ones such as Google, Apple, Instagram, Spotify, Uber and domestic ones such as the Danish Agency for Digital Government, MobilePay, DR, etc., who with their enormous push create new de facto usability conventions, which others in their product design can reflect and be in sync with.

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Good design is also...

Good design adheres to clear principles for navigation, interaction and communication that are easy to decode. It facilitates understanding, empathy and action, and reduces the outcome space when the user needs focus, and expands it for the user who wants – or should – go exploring.

Good design is aesthetically completed. An aesthetically completed product will, compared to one that is functionally completed but aesthetically weak, most often be assessed as more user-friendly - REGARDLESS of whether it is functionally weaker. The nerdy reader can read more about The aesthetic-usability effect here. The achievement of the potential in the UX layer, which facilitates functionality in a digital product, is thus largely dependent on the aesthetic quality of the UI-layer. Because aesthetically attractiveness creates attraction, and attraction creates and maintains engagement!

And finally, good design is always tested on real users, i.e. – real people.

Digital sustainability

A conversation regarding greener solutions

Access the whole conversation about digital sustainability.

Have we lit a little green flame in you? At least we hope so.

In this conversation, Mie and Rune will take you around some of the fundamental cornerstones of digital sustainability and look at some of the biggest problems the digital revolution has on our world.

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