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Design creates experiences

With design as the foundation and the user at the center, we create intuitive and visually appealing solutions that captivate the audience and deliver results.

Digital design focusing on the user

We believe that great design is created through a clear understanding of the user's needs. This happens through ongoing research and collaboration, combined with creativity and uncompromising craftsmanship. Often, it results in formgiving, and almost as often, it appears on a screen. Sometimes, it leads to innovation and business development. No matter what, it benefits and delights the end user.

With more than 20 years of experience in UX and design, we have extensive expertise in connecting needs and demand in the design process. That’s why we take a strategic approach to the task and always keep the user at the center throughout the entire process.

We have created digital design for organizations like:

Previous solution focusing on design and user experience:

Kemp & LauritzenDigital rebrandingMieleShared laundry of the futureCargoluxGlobal websiteTriumph MotorcyclesGlobal commerce platformincoB2B retail self-scan appHerning MunicipalityCO2-reducing solutionMaastricht UniversityDigitalizing students’ life skillsCopenhagen MunicipalityCulture and event universe designSkolevalgE-learning platformOur work
Web accessibilityWe believe that accessibility is the foundation of great design and creates value for everyone.

Digital accessibility is for everyone

We know that what works for one person does not necessarily work for everyone. That is why our goal is to ensure that all our digital solutions are accessible and usable for every individual user, no matter their specific needs.

At Kruso, we don't see accessibility as an alternative but as the standard. In addition to new laws and regulations that have increased awareness and set higher accessibility standards, we know from experience that it is the best way to create more effective digital services.

In June 2025, new regulations for the private sector will come into effect, impacting many companies that must ensure their digital solutions are fully accessible.

Web accessibility in short

E-commerce We believe that the best commerce solutions are created through a strong business focus, the right technologies, and the ability to activate the people involved in the project.

Customer experiences (CX) that impact the bottom line

At Kruso, we believe in a seamless customer experience. Every single touchpoint is part of the overall customer journey – and the digital aspect is just one step toward the optimal final product.

We always work from a comprehensive CX strategy that supports a consistent and unique customer experience, not just to meet minimum requirements but to drive your business forward.

A great customer experience should be reflected in the bottom line! That’s why we need to think through the entire business – both digitally and physically.

Our approach to great UX design:

  1. User research

    Both quantitative and qualitative studies are used to understand users' behavior, needs, and desires.

  2. User journey mapping

    We map the user's interactions with a given design or digital product and gain an understanding of how the user experiences the user journey.

  3. Prototyping

    We continuously develop prototypes of a product or service, which are used to test and refine the final design.

  4. Testing

    We always test our prototypes through user tests, which help evaluate the user experience and identify issues and areas for improvement.

  5. Co-creation

    We believe that the best results are created through collaboration. Co-creation is a method where users and designers work together to develop the best solution that meets the users' needs.

  6. Accessibility

    We ensure that the design is accessible to all users to increase the solution's reach and usability.

Meet our design experts:

Digital design should also look good

Your brand shouldn't just be seen – it should be remembered! We achieve this by creating a clear digital identity based on strong UI design.

At Kruso, we prioritize ensuring that our solutions have intuitive and user-friendly interfaces. But just as much as the user experience needs to be top-notch, our solutions must also serve an aesthetic purpose. The digital identity should reflect your company’s values and brand personality and, most importantly, remain consistent across channels and interfaces.

Through clearly specified design systems, we consolidate and create the digital identity. At the intersection of tech and design, the design system ensures both flexibility and control while allowing us to adapt and scale your brand more efficiently across digital environments.

Insights on UX Design:

10 principles for exceptional UX designKnowlegdeContinuous User Feedback: Driving UX Innovation at Kruso UX DesignLess manual work - This is why you should invest in UXKnowledge5 tips for UX design for public websitesKnowledgeUnderstanding consumer behavior and key metrics for better personalizationUX DesignIntegrating UX into Complex Systems: Insights from Kruso’s Case Studies UX DesignInsights

When we create identities

We love to execute. But for a brand to truly break through, it must have a clear awareness of its identity and the ability to communicate it effectively. Without a strong identity, you can execute in all directions but still fail to create market resonance or reach your audience with your message.

At Kruso, we facilitate the challenging process of gaining clarity on who you are as a brand—both in words and expression.

Sometimes, we start entirely from scratch. Other times, it’s about “translating” an existing identity into one that works in a digital context. In both cases, the process is thought-provoking and insightful.

When we develop ideas

Design is more than just formulations and formgiving. The design process can open up new opportunities that drive businesses forward, change attitudes and behaviors, and create real transformation.

We approach our work with an open mind and are comfortable navigating processes where the path to the goal may seem challenging, but where the rewards are undeniable once we get there.

True innovation is not a linear process. It moves up and down and sometimes in circles. But at Kruso, we happen to love roller coasters—especially the ones with loops.

When we solve problems

Even with the best preparation, problems can arise. Solutions don’t convert as expected. Reality takes a turn, leading to changes in consumer behavior. Organizations evolve, and their digital reality must keep up.

The design process can be a way to turn challenges into opportunities—to approach problems with curiosity and solve them with creativity.

When we make experiences

If we want to create preference in the market, we need to build brands that users remember.

We achieve this through experiences—from the memorable visual foundation to the seamless user journey and engaging interaction. Websites are used, but experiences are valued, remembered, and shared.

Learn more about how we work with digital design

Asbjørn Poulsen

asp@kruso.dk

+45 31 36 06 66

daEN