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Key considerations you should make before investing in a PIM system for your online business

At Kruso, we have built e-commerce platforms for many years and helped our customers make informed choices about which product information management system suits them best. Not all PIM systems are equally suited to every company, and especially the degree of flexibility varies from system to system. Therefore, we have compiled a list of the most important considerations that we believe you should make before investing in a PIM system: 

1. Business needs and goals

Start by evaluating your business needs and goals. What do you want to achieve with a PIM solution? For example, you might want to reduce your product administration costs, decrease the number of return orders, improve customer experience, lay a solid foundation for your search engine optimization efforts, or provide detailed data on the sustainability of your products.

2. Product range and complexity

Consider the size and complexity of your product range. How many products do you sell, and how many attributes does each product have? An extensive product range with many variants requires a robust PIM solution with flexible data models and scalability.

3. Sales channels and marketplaces

Think about which sales channels and marketplaces you want to integrate with your PIM solution. Do you want to sell on your own e-commerce platform, marketplaces like Amazon and eBay, social media platforms, or all three? Ensure that your chosen PIM solution supports integration with the desired channels so you can have all your product information in one place.

4. User experience and usability

A key factor to consider is the user experience and usability of the PIM solution. It should be easy for users to navigate and manage product information without the need for advanced technical knowledge. An intuitive user interface and simple setup of work processes are key elements for a successful implementation. 

5. Integration with Existing Systems

Consider how your chosen PIM solution will integrate with your existing systems such as e-commerce platforms, ERP systems, CRM systems, etc. Seamless integration ensures smooth data exchange and avoids the need for manual updates.

6. Scalability and flexibility

Choose a PIM solution that can scale with your business growth and adapt to your changing needs and requirements. Flexibility is key, as it allows you to tailor the system to your specific business processes and workflows. 

7. Support and maintenance

Finally, ensure you investigate the support and maintenance options for your chosen PIM solution. What level of technical support and training is offered? Are there regular updates and maintenance of the system? Having reliable support and maintenance is crucial for the smooth operation of your PIM solution.

What you should know before choosing a PIM solution

Are you worried about having to switch PIM platforms every now and then? Or worried about outgrowing your current PIM platform down the road? This white paper explores the two main causes that lead to businesses outgrowing their existing PIM platforms.

Here is a sneak peek of what you can expect:

  • Two key factors that lead to outgrowing your PIM

  • The problem with most PIM platforms

  • Characteristics of an ideal PIM solution

What you should know before choosing a PIM solution

Struct PIM white paper - what you need to know before choosing a PIM solution

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