Data & Analytics.

At Kruso, we believe that to be competitive in any industry, you need to make your data an integral part of your overall business strategy. Using data the right way lets you uncover unserved user needs, unlock untapped efficiencies and understand unseen user behavior. With a scalable data architecture at the center of your business systems, you will be able to utilize previously siloed data and gain insights that will bring you to the next level.

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Rosendahl Design GroupGlobal commerce

Start your data journey right by choosing a Customer Data Portal

Choosing the right technology is never easy, especially when the decision is in an area as new and complex as customer data. Here at Kruso, we believe that a properly implemented customer data platform (CDP) is a key enabler for delivering almost any data strategy. A CDP allows you to track and collect user behavior data in one central place, no matter where it's originating from - server-side, client-side, cloud apps, or social channels. Once all your marketing data, eCommerce data, and in-app data are collected, you will be ready to uncover trends and cohorts that were previously hidden. Acting on these trends and cohorts allows you to deliver the optimal customer journeys, messaging, personalization, and in-app experience your customers expect. Take the first step in your journey and learn more about what customer data platform actually is.

Blueberries licorice in a glass jar, green background.

Lakrids by BülowE-commerce platform

Data Architecture & Infrastructure

Build a scalable data infrastructure that lets you worry less about data integrity and more about getting value out of your data. No matter where you are on your data journey, we can help you take the next step, be it setting up tracking, cleaning up messy data, integrating between business systems, or making data available to the broader organization. No matter what type of digital solution you are building, understanding your users will always be vital to building a product or service that continues to bring them back.

Whether you are building a CMS system, an eCommerce solution, or a marketing site, our solutions let you set up a data foundation that puts the customer in the center while allowing for product-centric views. Collect context-rich and meaningful data on your customers and their interactions no matter where they are in the customer journey. Streamline your data pipelines and ensure the correct data reaches the right destinations at the right time. Let's start out by giving you 6 steps to Data Analysis.

More than one perspective

While understanding the customer perspective can give value, it often doesn't tell your organization the whole story. Seeing things from a product perspective can be equally as important. Through our expertise in e-commerce solutions, we understand the value of product information when marketing and selling products. By combining customer and product data in your data strategy, you can achieve a complete overview of what products move your business forward.

Toolbox:

Customer Data Portal
Data Tracking Plans
Platform Selection
Product Information Management
Technology Roadmap

How is customer data powering our daily lives?

Segment provides you with the latest insights into the biggest digital trends observed in Europe over the past 12 months - including, the rise of first-party data, increased adoption of CDPs by e-commerce businesses, and much more. This report shares its predictions for Customer Data Platforms in Europe and their increasing importance.

Key takeaways:

The continued explosion of customer data
Impact of privacy regulations and how a CDP can help
How tech stacks have evolved over the past year and what's next

Submit

Segment Customer Data Platform Report 2021

The CDP Report 2022: Europe

Analytics & insights

Whether you want to get up and running fast with out-of-the-box reporting tools or build a single source of truth dashboards for your entire organization, our solutions turn your raw data into valuable insights.

We can help you create intuitive reports that put you in the driver's seat of your marketing organization using best-in-class data visualization tools combined with managed ETL services and data pipelines.

Toolbox:

Dashboards / Visualization tools
Product & Marketing Analytics tools
Data pipelines & ETL
Data warehouses

Marketing Automation & Personalisation

Are you looking to get more out of your marketing automation? With the right combination of tools, you can orchestrate automated multi-channel campaigns with ease. With our help, you can set up specific cohorts and tailored flows based on quantitative and qualitative first-party (and third-party) data that reach your customers wherever they interact with you.

Toolbox:

User journey mapping
User flows
Rule-based personalisation

Meet our data partners

Amplitude
Partner
Cluedin
Implementation Partner
Raptor
Implementation Partner
Segment
Channel Partner

Read some of our cases

Cobham Satcom Global corporate platform

incoDigital transformation

RidestoreBest-of-Breed tech architecture

Data Strategy & Tracking

Identifying data sources, customer journeys, identity resolution, user attributes and event tracking, data planning, validation, and organizational design.

Mapping business objectives to actual use cases.

Toolbox: