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At Kruso, we believe that to be competitive in any industry, you need to make your data an integral part of your overall business strategy. Using data the right way lets you uncover unserved user needs, unlock untapped efficiencies and understand unseen user behavior. With a scalable data architecture at the center of your business systems, you will be able to utilize previously siloed data and gain insights that will bring you to the next level.
Choosing the right technology is never easy, especially when the decision is in an area as new and complex as customer data. Here at Kruso, we believe that a properly implemented customer data platform (CDP) is a key enabler for delivering almost any data strategy. A CDP allows you to track and collect user behavior data in one central place, no matter where it's originating from - server-side, client-side, cloud apps, or social channels. Once all your marketing data, eCommerce data, and in-app data are collected, you will be ready to uncover trends and cohorts that were previously hidden. Acting on these trends and cohorts allows you to deliver the optimal customer journeys, messaging, personalization, and in-app experience your customers expect. Take the first step in your journey and learn more about what customer data platform actually is.