Kruso goes on a digital journey with Georg Jensen Damask.

Georg Jensen Damask is one of Denmark's oldest design companies and distributes in 13 countries and has web sales that extends to over 70 countries. Georg Jensen Damask specializes in producing quality handcrafts with a timeless design that comes in all kinds of textiles for the home in a modern Scandinavian design.

We are proud to announce that we at Kruso have been chosen as Georg Jensen Damask's new digital partner. Together, we must realize their ambitious digital strategy to build on their already great e-commerce success through a more pronounced D2C strategy.

Kruso is part of the lead agency and will be responsible for ux / ui, data engineering, implementation and operation. One of the key interfaces in the project is strong data management, concerning improved product data structuring and customer data in the form of a new PIM system and not least CDP. The choice has fallen on the Segment system in relation to CDP, which forms the foundation for the future digital sales and marketing tactics. We are very excited to start this digital journey with Georg Jensen Damask and look forward to a new collaboration.