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Self-service portals that create loyalty and market leaders

Give your customers the speed, control, and convenience they expect and free your sales team to focus on what really drives growth.

B2B eCommerce is no longer optional

Together with DynamicWeb, we cover how to leverage B2B eCommerce to drive growth, efficiency, and customer satisfaction. The numbers speak for themselves: 

  • 85 % of B2B companies now have an eCommerce portal 

  • 53 % of B2B revenue comes from online orders 

  • 41 % average sales increase after implementing eCommerce 

  • 66 % are increasing investment in customer portals 

  • 75 % offer personalized shopping experiences 

B2B commerce playbook: Give the customers what they want

Digital transformation in B2B is no longer a buzzword. It is a baseline. Today’s buyers expect the same ease, speed and personalization they experience in B2C. But many companies are still relying on outdated systems and complex workflows that slow things down.

This whitepaper explores how a shift in mindset from transactional to experiential can unlock real value. We dive into self-service, design-driven commerce and aftersales strategies that do not just meet expectations but raise the bar.

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    B2B buyers expect the same freedom as in B2C

    We live in a world where independence is the default. Whether it’s checking in for a flight, ordering groceries, or tracking a parcel, we expect to get things done instantly. No waiting, no middleman. 

    B2B buyers share the same mindset. They want the ability to browse, configure, and purchase without unnecessary back-and-forth. And the companies that deliver this level of autonomy are the ones customers keep coming back to. 

    From first purchase to lasting loyalty

    Your sales team has never been busier. Your customers want quick answers, fewer emails, and the freedom to reorder on their schedule. A self-service platform makes that possible, while giving your business the capacity to grow without adding to your headcount. 

    In fact, companies that invest in eCommerce and self-service often see stronger revenue and lower sales costs. It’s a win-win for both sides of the table. 

    How to streamline your B2B sales with self-service commerce Webinar

    Join our webinar and see how it works

    Learn how leading B2B companies deliver product information at the right time for the right audience and use self-service to reduce internal pressure on sales and support, deliver better customer experiences with less effort, grow revenue without adding more resources.

    Date:  September 16 

    Duration: 30-45 minutes  

    Speakers: Kenneth Ryle Thorsson (Kruso) and Lars Holm Byg (DynamicWeb)

    A good self-service platform provides

    1. Immediate access to customers’ own prices

    2. Real-time visibility of stock levels

    3. Easy access to complete order history

    4. Tailored recommendations based on actual buying patterns

    5. A consistent experience, regardless of who the customer talks to or if they talk to anyone at all

    6. For the business: fewer manual order processes, less repetitive support, and more opportunities for strategic sales activities

    Self-service is not about replacing your sales team

    It is about freeing them to focus on high value tasks.

    When your customers can find answers and reorder themselves your team can focus on relationships, new business and strategic growth. 

    Self-service helps you: 

    • Save time on manual order handling 

    • Reduce repetitive support requests 

    • Deliver faster service to your best customers 

    Beyond transactions

    Too many B2B companies still run on outdated systems that make it hard to keep product data, pricing, and availability accurate. A modern self-service portal integrates seamlessly with your PIM, ERP, and CRM - so customers always see the right information, in the right context, at the right time. 

    The result? A smoother buying journey, higher conversion rates, and a stronger position in the market. 

    Your sales team’s new superpower

    Self-service doesn’t replace personal selling, it enhances it. By removing friction from routine orders and support, your team can focus on building relationships, exploring new markets, and driving high-value deals. 

    The shift is already happening. The real question is: will your business lead it or follow it? 

    Dive into our insights about self-service B2B-commerce platforms

    How to build loyal customers through intelligent aftersales portals From sales to self-service: How automation transforms B2B commerce B2B commerce is more than transactions. It’s about the experienceWhat if growth didn't mean hiring more people?B2B CommerceHow to streamline your B2B sales with self-service commerce Webinar
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