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Scale your B2B sales without hiring more people

Empower your customers to act on their own and unlock growth with self-service. 

Turn your B2B buyers into loyal repeat customers

Your sales team is stretched thin. Customers want faster answers, fewer emails and the ability to reorder on their own terms. A self-service platform gives them that freedom. 

At the same time it gives your business the capacity to grow to multiply revenue without growing your headcount. 

Companies using eCommerce and self-service platforms report on average 41 percent higher revenue and reduced sales costs.  

What is B2B commerce in 2025?

B2B commerce in 2025 is no longer just about transactions. It’s about intelligent, personalized, and a seamless buying experiences. Today’s B2B-customers expect the same speed, transparency, and convenience they know from B2C. That means self-service portals, real-time pricing, tailored product recommendations, and instant availability checks are now the norm. 

Customer needs have shifted from bulk orders and long sales cycles to flexibility, automation, and data-driven decisions. Companies must now offer integrated systems, flexible payment options, and platforms that support collaboration across departments.  

In short, B2B commerce in 2025 is smarter, faster, and more customer-centric than ever before.

B2B commerce playbook: Give the customers what they want

Digital transformation in B2B is no longer a buzzword. It is a baseline. Today’s buyers expect the same ease, speed and personalization they experience in B2C. But many companies are still relying on outdated systems and complex workflows that slow things down.

This whitepaper explores how a shift in mindset from transactional to experiential can unlock real value. We dive into self-service, design-driven commerce and aftersales strategies that do not just meet expectations but raise the bar.

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    How to streamline your B2B sales with self-service commerce Webinar

    Join our webinar and see how it works

    Learn how leading B2B companies deliver product information at the right time for the right audience and use self-service to reduce internal pressure on sales and support, deliver better customer experiences with less effort, grow revenue without adding more resources.

    Date:  September 16 

    Duration: 30-45 minutes  

    Speakers: Kenneth Ryle Thorsson (Kruso) and Lars Holm Byg (DynamicWeb)

    How can you support your customers’ needs?

    To meet the new expectations, you must rethink the entire customer journey. Customers want control and the ability to explore, configure, and order products on their own terms. You need an intuitive digital platform with personalized experiences, powered by data, that makes relevant suggestions and streamline decision-making. 

    In 2025, successful B2B companies build trust not just by selling products, but by becoming long-term strategic partners.

    Your customers expect:

    1. Easy repeat purchases without contacting sales

    2. Personalized prices and product views

    3. Full visibility into invoices and delivery status

    Self-service is not about replacing your sales team

    It is about freeing them to focus on high value tasks.

    When your customers can find answers and reorder themselves your team can focus on relationships, new business and strategic growth. 

    Self-service helps you: 

    • Save time on manual order handling 

    • Reduce repetitive support requests 

    • Deliver faster service to your best customers 

    Dive into our insights about self-service B2B-commerce platforms

    How to build loyal customers through intelligent aftersales portals From sales to self-service: How automation transforms B2B commerce B2B commerce is more than transactions. It’s about the experienceWhat if growth didn't mean hiring more people?B2B CommerceHow to streamline your B2B sales with self-service commerce Webinar
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