FolkeFerie.dk

Strategic visions and improved customer experience with new digital platform.

For more than 80 years, FolkeFerie.dk has created holiday experiences for Danes – and the travel agency knows that a strong and convincing digital presence is crucial to stand out in the highly competitive travel market.

That's why FolkeFerie.dk is investing in digital solutions that make it easy and inspiring for customers to search and book their dream vacation – whether they visit the website from a mobile, tablet, or computer.

This transformation has required a modernization of the underlying IT landscape and a redesigned website that can support FolkeFerie.dk's brand and vision.

May 2025

View solution

From strategy to final solution

In the collaboration with FolkeFerie.dk, Kruso acted as the lead agency – from initial strategic consulting regarding UI/UX, system architecture, and future road map to final delivery. The focus was on creating a solution that combines stability and flexibility with a seamless user experience and conversion optimization.

FolkeFerie.dk needed a more structured approach to their digital development and a platform that ensures an inspiring and effective user journey across all channels.

It is absolutely essential for us that our website both inspires travel dreams and ensures a smooth user journey, where customers can easily book their holiday themselves. At the same time, it is important for us to show that our customer service is always easily accessible if personal assistance is needed.
- Mikkel Mayner Lind, FolkeFerie.dk

Effective user journey across all channels

FolkeFerie.dk needed more effective conversion flows and user journeys regardless of the device the customer is using. Therefore, we created an entirely new way of showcasing FolkeFerie.dk's hotels, along with a faster search function in a modern design developed in collaboration with Kraftvaerk.

The new functionalities were adapted to FolkeFerie's existing visual identity and continue the proud traditions and the ambition to remain one of Danes’ preferred travel agencies.

Compared to the same period last year, we are not only seeing an overall increase in travel sales, but also that more people are booking their trips via our website. That’s a very positive trend.
- Mikkel Mayner Lind, Salgs- og marketingchef, FolkeFerie.dk

New modern technical platform on Umbraco 13

FolkeFerie.dk's previous solution was based on a version of Umbraco that had reached end-of-life (EOL) and would therefore no longer be supported. Continued maintenance would have become disproportionately expensive and resulted in unstable performance.

The new platform is built on Umbraco 13, following best practices for Umbraco implementations. The solution is developed with a composable system architecture based on open APIs, with complex integration to Tourpaq, which provides data to all core purchasing flows.

Additionally, the new technical foundation has resulted in lower operating costs, more efficient editorial workflows, faster and more cost-effective development and customization, as well as increased security and improved site performance.