B2B commerce

B2B commerce is a complex and dynamic industry that encompasses many aspects. We are your digital partner all the way.

B2B is unique - also digitally

Overall, B2B commerce is a complex and constantly evolving sector that requires a deep understanding of both customer needs and the unique aspects of inter-company trade.

With an increasing trend towards digitalization and customization, B2B companies must be agile and ready to adapt to a rapidly changing business environment. That's precisely why having a clear digital strategy is essential to secure the foundation for growth.

We have created B2B solutions before - read about them here:

Sæther ProfessionalsScalable B2B webshop

3ShapeB2B-platform

DS SmithB2B e-commerce solution

incoB2B retail self-scan app

PIM: The key to efficient Product Data Management

In a B2B context, the depth and accuracy of product information are extremely crucial for the purchasing decision. That's why the PIM system plays a central role and acts as the backbone for your product information. With the right setup, it's possible to manage complex product catalogs and ensure secure centralization of product information that is consistent and updated across all sales channels.

We know that B2B buyers expect detailed and technical product information to make the right purchasing decision. An efficient PIM system ensures that the correct information is easily accessible, accurate, and complete, which increases trust and satisfaction among business customers.

Ultimately, PIM helps to elevate the digital strategy and achieve more streamlined processes, improved productivity, and a stronger connection to customers.

Omnichannel Strategy for B2B Businesses: Maximizing CommerceKnowledge

Use data to optimize your B2B sales

Whether one is talking about B2C or B2B, the importance and potential of data (when used correctly) cannot be underestimated. Data can be utilized in many contexts - customer understanding, operations, product development, risk management, marketing, and general performance tracking.

In a world increasingly driven by information technology, the use of data has become a central pillar in digital B2B strategies. This development requires companies to not only invest in advanced data management tools but also develop competencies to effectively interpret and apply this data to make concrete business decisions.

Meet our B2B commerce partners:

Get the most out of your existing systems

In addition to managing product information and content in the PIM system, it's important to have optimal integration with all other existing systems.

ERP for accounting, sales, orders management, etc. CRM for managing customer interactions and customer data. OMS for managing and coordinating the entire process of customer orders. And yes, the list goes on...

The essence lies in maximizing the implementation of a B2B webshop; your commerce platform needs to be connected and synchronized with these systems (and the systems with each other). This also contributes to supporting a unique omnichannel experience for your customers