Kruso Logo
Contact us

The power of Social Commerce

Integrating social media with e-commerce platforms to drive sales and engagement.

In recent years, the rise of social media platforms has transformed the way we connect and communicate with one another. Now, social media has evolved into a powerful tool for businesses to engage with their customers, build brand awareness, and drive sales. The integration of social media with e-commerce platforms, known as social commerce, has opened up new possibilities for businesses to reach their target audience in an omnichannel world.

What is social commerce?

Social commerce is the practice of using social media platforms to promote and sell products and services directly to consumers. By integrating e-commerce functionalities into social media platforms, businesses can create a seamless shopping experience for their customers across all channels. With social commerce, businesses can utilize social media channels to drive sales and engagement, as long as their e-commerce platform is equipped for it. 

Benefits of utilizing social commerce.

One of the main benefits of social commerce is that it allows businesses to reach a wider audience. Social media platforms have billions of active users worldwide, and businesses can tap into this audience to increase their customer base. Additionally, social commerce provides businesses with an opportunity to engage with their customers in a more personal and interactive way. By creating social media content that showcases their products or services, businesses can encourage their followers to engage with their brand and develop a relationship with them. 

Another benefit of social commerce is that it can help businesses drive sales. By integrating e-commerce functionalities into their social media platforms, businesses can provide a seamless shopping experience for their customers. This means that customers can browse products, add items to their cart, and complete transactions without ever leaving the social media platform. This convenience can increase conversion rates and ultimately drive sales.

Implementing social commerce.

To implement social commerce effectively, businesses must have a clear omnichannel strategy in place. This includes identifying their target audience, developing a content plan that aligns with their brand messaging, and using social media analytics to measure their success. It is also important to ensure that their e-commerce platform meets the needs for social commerce.  BigCommerce and commercetools are two great e-commerce platforms that integrate seamlessly with social media platforms. 

Commercetools is a cloud-based e-commerce platform that provides businesses with the flexibility to create personalized customer experiences across all channels. Its API-based approach enables businesses to create a customized omnichannel experience that meets the needs of their customers. 

BigCommerce is another cloud-based e-commerce platform that is designed to help businesses grow their online sales. It provides businesses with the tools they need to create a customizable online store that integrates seamlessly with social media platforms. BigCommerce offers a wide range of features, including inventory management, order processing, and marketing tools, all of which are designed to help businesses drive sales and engagement. 


In conclusion, social commerce is an effective way for businesses to reach a wider audience, drive sales, and engage with their customers on a more personal level. By integrating social media with e-commerce platforms, businesses can create a seamless shopping experience for their customers across all channels, including mobile commerce. As social media continues to evolve, businesses that embrace social commerce will have a competitive advantage in the marketplace.