Hjärnfonden.

Since April 2022, Kruso has been the digital partner for Hjärnfonden, with the aim of taking their website into the future. This encompasses everything from performance improvements to accessibility enhancements and UX design.

Hjärnfonden works towards a society where all brains reach their full potential, free from brain diseases. They engage in fundraising and financing brain research, as well as knowledge dissemination and advocacy in the field of neuroscience. Since 1994, Hjärnfonden has allocated almost one billion SEK to Swedish brain research and shows no signs of slowing down.

May 2023

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Background and Challenges

Hjarnfonden.se serves as a digital hub for Hjärnfonden's activities, providing extensive information on diagnoses and brain research. Visitors can also make direct donations to the foundation through the website.

The current website was built in WordPress in 2014 and has been poorly maintained in recent times. Additionally, the technology has aged, resulting in decreased performance. Therefore, Hjärnfonden sought a new partner to help build a modern and future-proof website with user-friendliness and accessibility as key requirements.

Digital Partnership

It also involves developing user experience (UX), reviewing the architecture, securing payment solutions, and employing data-driven strategies to increase conversion rates.

Solution

To ensure that content editors wouldn't need to change their existing workflows, we began by transforming WordPress into a headless CMS while still utilizing WordPress in the backend. We then built new webpages (frontend) using React, which allows us to work according to modern practices and future-proof the platform.

We have audited the existing platform and prepared a new website where security vulnerabilities have been patched, significantly improving performance.

A major focus lies in data-driven approaches to increase conversions. Here, we collaborate with multiple data analysis experts to ensure a robust process and optimal performance for the new website.

In regards to design, UX, and communication, the solution includes:

Developing responsive principles and best practices for user experience across different platforms.
Optimizing readability and contrast validation on all platforms (accessibility).
Creating digital designs for enhanced visual communication.
Conducting user tests on UX and UI designs.
Developing a design manual for digital presence.
Optimizing for users with visual impairments or blindness.

Agile ways of working

By working in short sprints, we maximize productivity and deliver value quickly. The tight collaboration with the product owner at Hjärnfonden is crucial to our success. Their active involvement and regular feedback provide valuable guidance.

The agile approach fosters collaboration and team dynamics. Sharing knowledge, involving everyone, and conducting brief daily meetings (stand-ups) ensure alignment towards common goals and engage team members. Clear sprint goals and regular check-ins with the product owner establish mutual understanding and trust, making us adaptable to changes and new requirements.

In summary, by embracing an agile workflow and closely collaborating with the product owner, we achieve high efficiency, continually improving our deliveries to Hjärnfonden.