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The traditional DXP dilemma: adopt a suite or build your own

As the nature of purchase experiences continues to evolve, so does the technology needed to support them. Enter the Digital Experience Platform, or for short, DXP. Gartner, Inc. defines a DXP by the following:

“A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”

Historically, companies have had two approaches to building a DXP: purchase a suite solution or develop their own. Both options are not without their limitations. The suite approach rarely fits all business requirements, so inevitable additional systems are required. On the other hand, bespoke DXP solutions can be time-consuming and costly, both from a development and business value perspective.

Enter Uniform: the Composable DXP

Unlike the suite and bespoke DXP solutions, the Composable DXP is modular by nature. Best-of-breed technologies are easily connected through intelligent, cloud-based APIs that provide the capabilities to create engaging, contextual, and relevant digital experiences. The modularity of this approach offers many concrete benefits, which ultimately equate to a faster time to market. The previous time spent on upgrades, re-platforming, and other expensive activities that provide little-to-no business value can be redirected to delivering new features, more features in the same timeframe, and experimenting with new ideas with less risk.

Uniform white paper

Can you avoid the wasteful practice of replatforming by embracing composability? With the Headless approach that Uniform is delivering, you do not have to change the underlying platform in order to add a new system to your stack. This white paper shares with you, how you can optimise your platform without the cost of replatforming.

Key takeaways:

  • The costs of replatforming

  • When you have other options

  • A composable architecture option

The end of replatforming

  • The End of Replatforming

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The Key Pillars of the Uniform Platform

Uniform consists of the following four building blocks to deliver a composable DXP.

Uniform Mesh: Aggregate & enrich content from multiple sources to power your front-end components.

Uniform Canvas: No-code tool enables practitioners to create omnichannel digital experiences.

Uniform Context: Intent-based personalization & experimentation, with reporting using your preferred analytics tools.

Uniform Deploy: Automated deployment of digital experiences to your CDN of choice.