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As the nature of purchase experiences continues to evolve, so does the technology needed to support them. Enter the Digital Experience Platform, or for short, DXP. Gartner, Inc. defines a DXP by the following:
“A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”
Historically, companies have had two approaches to building a DXP: purchase a suite solution or develop their own. Both options are not without their limitations. The suite approach rarely fits all business requirements, so inevitable additional systems are required. On the other hand, bespoke DXP solutions can be time-consuming and costly, both from a development and business value perspective.
Unlike the suite and bespoke DXP solutions, the Composable DXP is modular by nature. Best-of-breed technologies are easily connected through intelligent, cloud-based APIs that provide the capabilities to create engaging, contextual, and relevant digital experiences. The modularity of this approach offers many concrete benefits, which ultimately equate to a faster time to market. The previous time spent on upgrades, re-platforming, and other expensive activities that provide little-to-no business value can be redirected to delivering new features, more features in the same timeframe, and experimenting with new ideas with less risk.
Uniform consists of the following four building blocks to deliver a composable DXP.
Uniform Mesh: Aggregate & enrich content from multiple sources to power your front-end components.
Uniform Canvas: No-code tool enables practitioners to create omnichannel digital experiences.
Uniform Context: Intent-based personalization & experimentation, with reporting using your preferred analytics tools.
Uniform Deploy: Automated deployment of digital experiences to your CDN of choice.
There are several benefits when choosing a headless approach for your CMS and commerce platform. Going from a monolith to a composable architecture e-commerce platform could be a game-changer for your business. Why? You get the answer to this and a peek into how it can be implemented in these videos.
Why the time is now to make your web platforms headless and move toward a composable architecture
Exclusive insights from B2B businesses who have successfully implemented a headless architecture while they share their challenges and successes
Learn from the leading technologies providers in the headless space covering content management (CMS), eCommerce platforms, and digital experience platforms