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Green has, in recent years, become the new black. And the digital world is starting to open its eyes to its impact on the climate.
The Internet has a more significant CO2 emission than the aviation industry, and there is no sign that the Internet will play a minor role in the future - on the contrary. Undoubtedly, we have a great awareness and knowledge of our impact on the climate. But despite the dire consequences the Internet has on our environment, only a minority is actually doing something about the problem.
Climate friendliness has moved into our way of doing business. We see it everywhere. Technological development has provided a sea of opportunities for optimization and new green methods that can help us towards better and more environmentally friendly solutions. But on the web front, the progress is still lagging. Perhaps the primary reason is that the Internet is not as concrete and visible, unlike clothing production or gasoline combustion. When we store things in the cloud, we do not think about activating a large number of servers and machines, all of which burden the climate.
At Kruso, we have worked with organizations that have had sustainability as a central part of their business model for several years. Organizations such as DS Smith, Velux, and not least Danish Producer Responsibility work actively for a greener planet in their own ways. Everyone has the sustainability aspect in mind when they do their daily business, but when it comes to web development, it does not shine through as clearly. This is true for many organizations that do not focus on their digital behaviour when it comes to implementing sustainability in the organization.
In our latest project for Herning Municipality, however, we have had sustainability at the top of the agenda in developing their website. Our work is based on creating a website that does not compromise on the user experience and, at the same time, takes the environment into account. These two approaches often go against each other.
But how stressful is a website really for the environment? It is not always easy to see why it often goes under the radar.
If you dare to test your website's impact on the environment, we can recommend websitecarbon.com. This site allows you to calculate your website's CO2 emissions each time a user visits the site.
We have taken the first step and tested our own site, kruso.dk. For every visit on our website, 1.12 grams of CO2 are emitted. With this, kruso.dk is 57% more polluting than other websites tested on websitecarbon.com. A result we are not very proud of.
Do you dare to throw your website through the calculator? Hopefully, you can achieve better results.