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How to use predictive analytics to guide your customers to a better digital experience.

By using predictive analytics, you can create a better digital experience for your customers and increase customer satisfaction. With the right tools and techniques, you will see results that scale your business.

What is predictive analytics?

It is probably not a surprise for you that data is one of the most important tools to use, when trying to improve your business. Nevertheless, it can be difficult to find the right way how to use it. 

Predictive analytics may be the answer. 

It is a branch of data analytics that uses a combination of statistical algorithms, machine learning techniques, and historical data to make predictions about future events. This can include forecasting future trends, identifying potential risks and opportunities, and making data-driven decisions in various fields such as finance and marketing. 

Predictive analytics is like a weather forecast for your business; it uses existing data to anticipate future outcomes. This can lead to a range of benefits, such as higher customer engagement and retention, increased lead generation, and ultimately, increased sales. 

By using advanced analytical methods like predictive analytics, you help your organization to make better data driven decisions and improve the overall performance. With predictive analytics you can identify patterns and relationships in large amounts of data that may not be immediately obvious, providing valuable insights for your business 

How to use predictive analytics for better digital experiences 

We have put together the 6 most important steps when using predictive analytics. Follow these steps and you will have a basis for creating personalized content that provides better digital experiences. 

1) Identify customer segments: Start by segmenting your customers based on their past behavior and other relevant characteristics. This will help you to better understand their needs and preferences, so you know where to focus your work. It does not have to complex – just make yourself an overview that you understand. 

2) Collect data: Collect data from customer interactions, such as website visits, purchases, and customer service inquiries. This data can be used to create a predictive model that will help you to understand the customer behavior and be the fundament for building a better digital experience. 

3) Analyze data: By using predictive analytics to analyze the data you uncover new patterns and trends. Hereby, you will get a better understanding of the customer needs and preferences. 

4) Build customer profiles: Create customer profiles based on the collected and analyzed data. After this you you will be able to target your customers through personalized experiences that creates value. And remember, different customer profiles requires different customer journeys with different types of content. 

5) Implement your findings: Now you must implement the new findings into your business. This could include personalized product recommendations, targeted promotions, new e-mail flows, and other elements that will improve the digital customer experience. 

6) Monitor and adjust: Finally, it is important to monitor customer behavior and adjust your predictive models as needed. This is an ongoing process but will ensure that customers receive the best possible digital experience in the future. 

4 software tools to use when doing predictive analytics

We have collected some of the best software programs for predictive analytics below. It takes work to understand and analyze data, but can be very powerfull when you manage to master it. 

Microsoft Azure Machine Learning: A platform that enables data scientists and developers to build, deploy, and manage high-quality models. It features MLOps (machine learning operations), open-source interoperability, and integrated tools.   

H20 Driverless AI: A data science platform that offers automated feature engineering, model validation, model tuning, model selection and deployment, machine learning interpretability, the ability to bring your own recipe, time-series analysis, and automatic pipeline generation for model scoring. 

IBM Watson Studio: An open multi cloud architecture that brings together open source frameworkssuch as PyTorch, TensorFlow, and scikit-learn with IBM's suite of tools for code-based and visual data science. It provides access to Jupyter notebooks, JupyterLab, and CLIs in languages like Python, R, and Scala.   

RapidMinder Studio: This tool includes an Auto Model for generating models, a code-free workflow designer with 1,500+ algorithms, and support for R & Python. It offers model validation and performance calculations, and allows for the integration of machine learning models intoe xisting business applications. 

Ready for more?

If you want to learn more about predictive analytics or need to discuss how exactly it can be used in your company, please contact us. 

Kenneth Ryle Thorsson 

+45 40 25 66 30