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Launch of a new global corporate site and commerce solution.
Nord-Lock Group is the world leader in secure bolting solutions with products that are used in a range of critical applications, like wind turbines, high-speed trains, and rollercoasters. Their customers include many of the world’s most respected companies who put their trust in Nord-Lock Group, in great part due to their deep technical knowledge and the first class support they provide.
One of our first projects at Kruso was to build a brand new web platform to support Nord-Lock Group’s ambition to revolutionise their digital ecosystem. To mark this brand new start, a platform improvement was necessary. The main project on this new platform was a global website to fulfil the needs of showcasing the technology brands of the Group: Nord-Lock, Superbolt, Boltight and Expander System. This would also include an all new look and feel of the site.
We built an entire digital ecosystem based on Optimizely that supported not only the website but also other digital solutions such as an e-Commerce platform and various web applications. In this way we enabled editors to re-use modules and content in different contexts. As always, we applied our collaborative business model to ensure quality and teamed up with design agency Kunde & Co while working closely with Nord-Lock Group’s IT, Marketing, Business Development and Sales teams.
The first version of the brand new digital platform has been successfully launched in 17 countries, and more are yet to come. The second step will be an integration with Dynamics 365, allowing B2B customers to manage their partnership with Nord-Lock Group online. The platform is ready to handle many more applications and to allow content and modules to be used throughout all projects, ensuring brand consistency and ease of management.
Thanks to our partnership with Kruso we have been able to implement a platform that allows to collect all digital content, e-commerce and marketing in one place. We also appreciate that Optimizely DXC provides great opportunities to integrate with other cloud-based systems through Microsoft Azure.